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Pro Forma

A financial projection document showing expected income, expenses, and returns for an investment property.

Definition

A pro forma is a financial model projecting expected income, expenses, and returns for a real estate investment. It's the investor's roadmap — showing how the deal should perform year by year under a set of assumptions.

A well-built pro forma includes: gross rental income (by unit/space), vacancy allowance, all operating expense categories (taxes, insurance, management, maintenance, capex, utilities), debt service, and bottom-line cash flow. It should also project NOI, cash-on-cash return, and IRR across the entire hold period.

Pro formas are projections — their accuracy depends entirely on the quality of the underlying assumptions. 'Garbage in, garbage out.' Common mistakes: using optimistic rents, underestimating vacancy or capex, and ignoring management fees. When reviewing a broker's offering memorandum pro forma, stress-test every assumption independently.

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