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Private Money

Loans from individual private investors — usually friends, family, or high-net-worth individuals — secured by real property.

Definition

Private money is capital lent by individual private investors — not banks, institutional lenders, or hard money companies — secured by a mortgage or deed of trust against the property. Sources include high-net-worth individuals, self-directed IRA investors, family members, and professional contacts.

Private money is typically cheaper than hard money (7–12% vs. 9–14%), more flexible on terms, and can be structured however the two parties agree. It's relationship-based lending — the lender trusts the borrower's track record and judgment.

Building a private money network is a force multiplier for serious investors. An investor with strong deal flow but limited capital can scale significantly by bringing in private lenders who earn returns backed by real estate collateral. Raising private money requires a track record, a clear pitch, and solid documentation (including a promissory note and mortgage).

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